Location based services

CNNMoney did a piece on location based services awhile back which I think will be the mobile phone killer app we’ve all been waiting for. Currently the services are in their infancy and are limited to mapping and direction capabilities, but in the future location based services will become increasingly ubiquitous integrated in other applications.

Demand for subscription location based services is expected to explode with a forecasted 335m subscribers in North America in five years. The hardware is already here, 63% of phones sold in North America in 2007 are expected to come with integrated GPS.

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