Social media sponsorship roundup

March 16, 2008

I’ve been searching for information on how much social app companies are getting from sponsorship deals with marketers. This is what I’ve found so far:

  1. Buddy Media is apparently getting an average of $100k per campaigns for their “advergames” on Facebook
  2. Gaia Online is getting $100k to $200k for 1 month sponsorship deals, but are also now seeing deals in the 6 figures.

Has anyone found details on what other social media startups are getting for sponsorship deals?


Interview with RockYou CEO

March 16, 2008

Here is an interesting interview with the CEO of social app developer RockYou, Lance Tokuda.
– He estimates there is a 20% costs to porting from one OpenSocial site to another. Porting from FBA to Opensocial requires a rewrite
– Believes that consolidation will be coming soon, with many of the big app companies raising warchests
-About 30 percent of RockYou’s ad inventory is taken up by its own house ads
– After the traditional social nets open up, creating apps for other social services, like Yahoo (NSDQ: YHOO) Mail and GMail will be big.

Good stuff: The Muppets

March 13, 2008

I’ve always been a huge fan of the Muppets, particularly The Muppet Movie, if the opening scene with Kermit singing Rainbow Connectiondoesn’t bring you to tears then you sir are not alive. Well they are making a new Muppet movie and it looks like it might be better than the last few tries to revive the franchise (ie. Muppets in Space). Actor Jason Segel (How I met your mother) will script the new project and Nick Stoller direct. Jason Segel has ton a bunch of stuff I like and his upcoming movie Forgetting Sarah Marshall looks pretty funny from the trailer – it also has Russel Brand in it, anyone outside England won’t know who the hell he is but he’s very funny.