Citypixel.com launches Facebook app

November 13, 2008

After a long period in development, the virtual world citypixel.com has launched its Facebook application. Check it out here.

The Facebook application allows users to…
– Show off their virtual spaces to all of their Facebook friends
– Invite their Facebook friends to become citypixel.com users
– Interact with their friend’s apartments by rating them and visiting with their avatar
– Buy and send virtual gifts to their friends
– Through paypal, buy extra ‘pixels’ (virtual currency)

Citypixel.com has 30k users and the FBA already has 400 users, so we’ll see what happens.

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Social media sponsorship roundup

April 3, 2008

Further onto my earlier post, here are some more sponsorship deals, unfortunately no deal sizes:

  1. Stardoll signs sponsorship deal around Nim movie – Featuring environments from the film and virtual items
  2. Coca Cola launches avatar-based Facebook application – I wonder if they outsourced the development of this app
  3. Habbo/Paramount licensing deal – Not all that new, but one of the most interesting I think. Talent/Literary agency WMA brokered this deal apparently

Social media sponsorship roundup

March 16, 2008

I’ve been searching for information on how much social app companies are getting from sponsorship deals with marketers. This is what I’ve found so far:

  1. Buddy Media is apparently getting an average of $100k per campaigns for their “advergames” on Facebook
  2. Gaia Online is getting $100k to $200k for 1 month sponsorship deals, but are also now seeing deals in the 6 figures.

Has anyone found details on what other social media startups are getting for sponsorship deals?


Interview with RockYou CEO

March 16, 2008

Here is an interesting interview with the CEO of social app developer RockYou, Lance Tokuda.
– He estimates there is a 20% costs to porting from one OpenSocial site to another. Porting from FBA to Opensocial requires a rewrite
– Believes that consolidation will be coming soon, with many of the big app companies raising warchests
-About 30 percent of RockYou’s ad inventory is taken up by its own house ads
– After the traditional social nets open up, creating apps for other social services, like Yahoo (NSDQ: YHOO) Mail and GMail will be big.